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PRIVACY POLICY

Last updated: October 5, 2026

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This Privacy Policy describes how Flarelle di Farida Bunyatova (hereinafter "Flarelle") collects, uses, stores, and shares personal data belonging to users (hereinafter "User") visiting or purchasing from https://www.flarelleballerine.it (the "Website").

1. Data Controller

  • Data Controller Name: Flarelle di Farida Bunyatova

  • Registered Address: piazza Simone Bolivar 8, 20146, Milan, Italy

  • VAT ID: 13569170965

  • Commercial Register (REA): MI - 2730982

  • Privacy Contact Email: getintouch@flarelle.it

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2. Categories of Personal Data Collected

We collect and process the following categories of personal data:

  • Contact & Identification Data: First name, last name, shipping address, billing address, email address, phone number.

  • Tax Data: Tax Code (Codice Fiscale) and/or VAT ID (when requested for official invoicing).

  • Payment Data: Transaction details. Note: Payment card details are securely encrypted and processed directly by payment service providers (e.g., Stripe, PayPal) and are never stored on our servers.

  • Account Data: Login credentials, order history, and shopping preferences.

  • Browsing & Tracking Data: IP address, browser type, device identifiers, visited pages, and interaction data collected via Cookies and tracking technologies (including Meta Pixel and Conversions API).

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3. Purposes and Legal Bases for Processing

User’s personal data is processed for the following purposes:

  1. Order Management & Contract Fulfillment:

    • Purpose: To process purchases, deliver products, handle returns, issue refunds, and provide customer support.

    • Legal Basis: Execution of a contract to which the User is party (GDPR Art. 6.1.b).

  2. Legal & Tax Compliance:

    • Purpose: Issuing sales invoices, maintaining accounting records, and complying with Italian and EU statutory obligations.

    • Legal Basis: Compliance with a legal obligation to which the Data Controller is subject (GDPR Art. 6.1.c).

  3. Meta Platforms Integration (Marketing, Retargeting & Personalised Ads):

    • Purpose: Flarelle utilizes marketing tools provided by Meta Platforms Ireland Limited (including Meta Pixel, Conversions API, and Hashed Customer Lists for Custom Audiences) to analyze site interactions, measure ad performance, and serve personalized promotional advertisements across Meta platforms (Facebook and Instagram).

    • Legal Basis: Prior explicit consent granted by the User via the Cookie/Privacy banner on the Website (GDPR Art. 6.1.a and Italian Privacy Code Art. 122).

  4. Direct Marketing & Newsletter:

    • Purpose: Sending promotional emails and discounts regarding products similar to those purchased or upon explicit subscription.

    • Legal Basis: User Consent (GDPR Art. 6.1.a) or legitimate interest for "soft spam" on similar products previously purchased (Italian Privacy Code Art. 130.4).

  5. Security & Fraud Prevention:

    • Purpose: Securing the Website, preventing fraudulent transactions, and defending our legal rights.

    • Legal Basis: Legitimate interest of the Data Controller (GDPR Art. 6.1.f).

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4. Data Sharing & Third-Party Transfers

User’s personal data may be shared exclusively with the following processors or independent data controllers:

  • Couriers & Logistics Partners: For physical delivery of ordered items (e.g., DHL, GLS, Poste Italiane).

  • Payment Service Providers: For secure processing of financial transactions (e.g., Stripe, PayPal).

  • Marketing & Tracking Platforms (Meta Platforms Ireland Ltd.): Tracking data and hashed customer identifiers are shared with Meta for the advertising purposes outlined in Section 3. For conversion tracking via Pixel and CAPI, the Data Controller and Meta Platforms Ireland Ltd. act as Joint Data Controllers strictly for data collection and transmission. For full details on how Meta processes personal data, please review Meta's Privacy Policy.

  • Tax, Legal, and IT Advisors: For legal compliance, accounting, and system maintenance.

Transfers Outside the EEA: Where data is transferred outside the European Economic Area (e.g., Meta servers in the USA), such transfers rely on recognized EU adequacy mechanisms (EU-US Data Privacy Framework and Standard Contractual Clauses - SCCs).

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5. Data Retention Schedule

Personal data is retained only for as long as necessary to achieve the specific purpose:

  • Contractual, Order, and Accounting Data: Retained for 10 years from the date of purchase, pursuant to mandatory Italian tax and civil laws (Art. 2220 Italian Civil Code).

  • Marketing Data (Email/Newsletter): Retained until consent is withdrawn or the User unsubscribes.

  • Meta Tracking Data (Pixel/CAPI): Data collected via tracking cookies is stored according to the periods specified in our Cookie Policy (typically up to a maximum of 13 months from consent).

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6. Your Rights Under the GDPR

As a data subject, you hold the following rights:

  • Right of Access (GDPR Art. 15): Request confirmation and a copy of the personal data being processed.

  • Right to Rectification (GDPR Art. 16): Request correction of inaccurate or incomplete data.

  • Right to Erasure / "Right to be Forgotten" (GDPR Art. 17): Request deletion of data no longer required or unlawfully processed.

  • Right to Restriction (GDPR Art. 18): Request temporary restriction of processing in specific legal scenarios.

  • Right to Data Portability (GDPR Art. 20): Receive User’s personal data in a structured, machine-readable format.

  • Right to Object & Withdraw Consent (GDPR Art. 21 & Art. 7): Withdraw User’s consent at any time (e.g., for marketing or Meta Ads) without affecting the lawfulness of processing carried out prior to withdrawal.

  • Right to Lodge a Complaint: Lodge a formal complaint with the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali – www.garanteprivacy.it).

To exercise your rights, email your request to: getintouch@flarelle.it.

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7. Cookie Management

To inspect, accept, or selectively opt out of profiling and third-party cookies (including Meta tags), please refer to our Cookie Policy linked in the Website footer.

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8. Updates to this Privacy Policy

Flarelle reserves the right to amend this Privacy Policy at any time. Material changes will be communicated via an explicit site notice or direct email communication.

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